# Video Analytics 

> **Source**: [Wiki](https://help.trainn.co/By7QrMBkLdQ-video-analytics)
>
> <p>Everything you need to know about measuring your video engagement and analytics using Trainn's analytics dashboard.</p>

## Browse Collection

1. [Key Metrics ](https://help.trainn.co/By7QrMBkLdQ-video-analytics/dXXqhJ53I7k-key-metrics.md) (Article)
2. [Admin & Creation Health](https://help.trainn.co/By7QrMBkLdQ-video-analytics/4NQmQT1Yx9I-admin-creation-health.md) (Article)
3. [Content Performance by Channel ](https://help.trainn.co/By7QrMBkLdQ-video-analytics/iuvgXmju3rU-content-performance-by-channel.md) (Article)
4. [Understanding Video Analytics](https://help.trainn.co/By7QrMBkLdQ-video-analytics/UaThql6gxhk-understanding-video-analytics.md) (Video)

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# ARTICLE: Key Metrics 

## METADATA

- id: 5AkZHhZjcwSeKGO1vUSYDw
- type: article
- source: Wiki
- content_url: https://help.trainn.co/By7QrMBkLdQ-video-analytics/dXXqhJ53I7k-key-metrics

- collection_url: https://help.trainn.co/By7QrMBkLdQ-video-analytics

## CONTENT

#### Total Learners

Learners are the end users your content is built for. If you're using Trainn for customer training, your customers are your learners. For partner enablement, your partners are your learners. For employee training, your employees.

**How a learner is counted?**

- **Videos:** Any user who watches or engages with your video.
- **Guides:** Any user who clicks through or interacts with the steps of an interactive guide.
- **Articles:** Any user who scrolls through and reads your article.

**How learners are created?**

A learner is created in Trainn in one of two ways, depending on how your content is distributed.

**1. Public content** (public Knowledge Hub, public share links, embedded content)

Every unique viewer who consumes your content is counted as a learner, even if they haven't registered or logged in. Trainn identifies them through their browser session, so they're counted as a unique learner but remain anonymous.

> For public content, you'll see accurate learner and engagement counts, but you won't be able to attribute activity to a specific named person.

**2. Private content** (private Knowledge Hub, Academy, private share links, or In-App Tutorials with User Identity configured)

Every learner who is imported by an admin or who registers to your Academy, Hub or shared a private shareable link is created as an identified learner. All content they consume — videos watched, guides completed, articles read — is attributed directly to them and visible in the Learners tab.

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### Total Views

Total Views is the sum of content engagement events across videos, guides, and articles in the selected time period.

**A view is counted when:**

- **Videos:** A learner plays the video and watches any portion of it.
- **Guides:** A learner opens the guide and advances through at least one step.
- **Articles:** A learner opens the article and scrolls through it.

A single learner can contribute multiple views — for example, watching three different videos counts as three views.

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#### Avg Learning Time

The average time each active learner has spent consuming your content.

Formula: *Total time spent across all content ÷ Number of active learners*

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### Self-Serve Training Delivered

Every minute a learner spends on your content is a minute your training or CS team didn't spend on a live call, a screen-share, or a back-and-forth email explaining the same workflow.

**Self-Serve Training Delivered **shows the total hours your learners spent learning through Trainn — hours that, without Trainn, would likely have been handled 1:1 by your team.

Formula: *Sum of learning time across all learners, in hours*

#### Cost Avoided

An estimate of the team cost saved because your learners self-served through Trainn instead of booking time with your training or CS team.

Formula: *Self-Serve Training Delivered (hours) × Trainer hourly cost*

**Example:** If your training team is paid $40/hr and your learners collectively spent 50 hours on Trainn content last month, that's $2,000 in trainer time your team got back to spend on higher-leverage work — account expansion, onboarding new customers, or building more content.